Music marketing Today is going to require that at the same time you become a beastly artist you also learn how to market and manage your music career. Its not enough to have a myspace page and mail off your CDs to radio stations anymore. And if that’s what you’re doing don’t despair, keep reading to find out what tools you’ll need to add to your marketing toolkit.

So here’s what you need to do. And let’s get this out of the way.

ME: Build a list of fans that you can market to and do it right now.

YOU: But I already do that with my friends on my Myspace page.

ME: Well, OK for now you do. At the same time, in order to take the reins of your career and either succeed on your own or be too attractive for a label to overlook you, you’re going to need the name and email of those friends so that if MySpace goes away tomorrow – your career doesn’t go with it.

So are you with me?

Here’s what you need – this is your toolkit

An automated name and email collection system -
one that sends a confirmation message to them initially
A way to back up that collection of names
And a way to communicate directly at will – whenever you want to

There’s some ways to pay for this like aweber.com which is around $19 a month but if you’re into something at least free to start with check out Fanbridge and if you’d like a special gift use the code CDMAKER when you sign up. You get some upgrades to try out without having to pay anything.

Go there right now and sign up and if you’ve already got a fan list of names and emails who have already opted into whatever list you’ve been using, add their names. Then come back and let’s talk about how to market so that you can build a list.

So now you have your toolkit set up – an automated method to collect names and emails and a way to communicate with them easily and at will. tah dah!

More tips to helping you make more music and money shortly -

Tags: Add new tag, Growing Your List, Music Marketing

This entry was posted on Wednesday, May 6th, 2009 at 5:58 pm and is filed under Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.