Lot of questions came in on this one. So what is viral marketing? What is viral marketing in terms of music?

If you were give a choice, which of these options would you rather do? (more…)

Music marketing Today is going to require that at the same time you become a beastly artist you also learn how to market and manage your music career. Its not enough to have a myspace page and mail off your CDs to radio stations anymore. And if that’s what you’re doing don’t despair, keep reading to find out what tools you’ll need to add to your marketing toolkit. (more…)

Viral music marketing for musicians is a topic for today’s musicians who hope to have a chance at breaking through all the other things competing for fan’s attention. If you think just having a MySpace page is all you need to do – a set it and forget it process- think again.

Marketing is telling other people about yourself and what you have to offer. Viral marketing is how to get OTHER people, i.e. your fans, to talk to their friends about you and what you have to offer. Musicians have an irresistible advantage over other “businesses” as what they have to offer can easily become viral.

Catch a replay of the call from April 28th where I begin the conversation with you about marketing and specifically how music is perfect to start something viral. (more…)